MSO 2025 Annual Session Conference

Visual identity and event communications for the 2025 Annual Session of the Midwestern Society of Orthodontists. The project spanned a wide range of print and digital materials, requiring a consistent system that could scale across formats and audiences.

Deliverables included the session program, trifold brochure, registration materials, sponsorship and exhibitor documents, speaker bio content for the website, event signage, and direct mail pieces. The work focused on clarity, hierarchy, and usability for both attendees and organizers across multiple touchpoints.