AIA Philadelphia hired me to design the exhibition for their 2025 Annual Session, honoring 49 Landscape Architecture Foundation Fellows. Rather than 49 one-off posters, I built a single modular system — 22 templates governed by consistent typography, imagery, and spacing rules — flexible enough to hold each Fellow group's story without losing cohesion across the room.

The install date was locked in before the design was finalized, so every decision had to hold up without me on-site: I delivered full layout and spacing documentation so the client's team could install the exhibition independently, no design supervision needed on install day. The system had to work as well mounted in a physical space as it did on screen — that translation was the real problem to solve.